in 20 countries across South Asia and Africa, has consolidated its
position as one of Africa's top ten most admired global brands.
A new survey conducted by the African Business magazine indicates that
despite only a 3 year presence in Africa, Airtel surpassed Japanese
car manufacturer Honda and earned ninth position on the list of the
top ten most admired global brands on the continent.
Except for Samsung which grew its brand value year-on-year by 121 per
cent, Airtel's 30 percent brand value increase was better than any of
the others in the top ten, including that of leader Coca Cola, which
grew just 27 percent. Its 30 per cent brand value growth indicates
that the telecommunications company is connecting with communities on
the African continent.
Commenting on the achievement, Andre Beyers, Chief Marketing Officer
at Airtel Africa, said: "When we launched the Airtel brand in 2010,
our overall vision was to be the most loved brand in Africa by 2015.
This recognition from the African Business Awards is proof that we are
on the right track. "
He added: "During the past three years, we have invested resources to
provide customers with value added services and have reached out to
the communities that we serve. We expect even better results over the
coming years."
Airtel Africa now has the largest 3G country footprint in sub Saharan
Africa. The telecommunications company, which has launched 3G services
in 14 African countries, recently hit the 15 million data user
landmark in Africa.
In addition, Airtel Money is positioned to become Africa's most
preferred financial services provider. With a coverage across Airtel
Africa's operations in 17 African countries, the mobile money platform
is poised to serve more Africans than any other financial institution
in Africa by 2015. Leveraging a network of over 100,000 agent
locations, Airtel Money facilitates access to financial services for
the unbanked population.
The success of Airtel Africa across all of its 17 African markets can
also be linked to its social responsibility strategy which aims at
creating a positive impact on local communities. The
telecommunications company has leveraged music and football to create
an emotional connection with communities all over Africa. Initiatives
like the Airtel Rising Stars football tournament, Africa's largest
youth football tournament for girls and boys in collaboration with
Manchester United and Arsenal; and Nigeria's Got Talent reality show,
which both aim at identifying and nurturing local talent, have helped
enhance the brand's popularity on the continent.
"Customers may choose our products and services because they are
useful and affordable, but they also connect with Airtel as a brand
because it connects with their passions", concludes Mr. Beyers.
vanguardngr.
Comments
Post a Comment